Pantene, T\u00fcrk kad\u0131nlar\u0131n\u0131n en \u00e7ok tercih etti\u011fi \u015fampuan markalar\u0131n\u0131n ba\u015f\u0131nda geliyor. Pantene, her cins sa\u00e7lar i\u00e7in \u00e7e\u015fitli \u015fampuanlar \u00fcretmeye devam ediyor. Bunu yaparken de sa\u011fl\u0131k ve \u00e7evre politikas\u0131na uyum sa\u011fl\u0131yor.<\/p>\n

Pantene’in Tarih\u00e7esi
\n1945 | Pantene Do\u011fdu<\/p>\n

\u0130smini i\u00e7eri\u011findeki Panthenol’den esinlenen ve \u0130svi\u00e7reli ila\u00e7 firmas\u0131 Hoffma-LaRoche’un sahibi oldu\u011fu Pantene, premium bir sa\u00e7 bak\u0131m markas\u0131 olarak cam \u015fi\u015feleri ve prestijli koku alternatifleriyle t\u00fcm Avrupa’ya yay\u0131ld\u0131.
\n1960’lar | Amerika’ya da S\u0131\u00e7rad\u0131<\/p>\n

Amerika’daki Avrupal\u0131 seyahat\u00e7ilerin talepleri Amerikal\u0131 perakendecileri \u0130svi\u00e7re’den Pantene ithal etmeye y\u00f6nlendirdi. Pantene’in \u00f6zellikle Waldorf Astoria ve Saks Fifth Avenue gibi kalbur\u00fcst\u00fc kurumlarda da lansman yapmas\u0131yla birlikte New York’ta al\u0131\u015fveri\u015f art\u0131k \u00e7ok daha g\u00fczel.
\n1975-1976 | Alt\u0131n Kapak<\/p>\n

Pantene ambalaj\u0131n\u0131 yenileyerek ikonik alt\u0131n sar\u0131s\u0131 kapaklar\u0131n\u0131 kullanmaya ba\u015flad\u0131. Ge\u00e7en 35 y\u0131l\u0131n ard\u0131ndan alt\u0131n kapakl\u0131 Pantene hala hat\u0131rlan\u0131yor.
\n1983 | Biraz Ciddiyet Zaman\u0131<\/p>\n

80lerin ba\u015f\u0131nda Pantene, “The Care and Feeling of Beautiful Hair (G\u00fczel Sa\u00e7lar\u0131n Bak\u0131m\u0131 ve Hissi)” slogan\u0131n\u0131 kullanmaya ba\u015flay\u0131p markan\u0131n bilimsel uzmanl\u0131\u011f\u0131n\u0131 ve sa\u011fl\u0131k konusunu g\u00fczel sa\u00e7lar\u0131n temeli olarak g\u00f6stererek \u00fcr\u00fcn serisini geni\u015fletmi\u015ftir.
\n1986 | Pop K\u00fclt\u00fcr Fenomeni<\/p>\n

Pantene’in “G\u00fczel oldu\u011fum i\u00e7in benden nefret etmeyin” kampanyas\u0131 sa\u00e7 bak\u0131m\u0131yla ilgili reklamlar tarihindeki en \u00fcnl\u00fc ve en unutulmayan kampanyalardan ve sloganlardan biri olmu\u015ftur. Procter & Gamble’\u0131n 1985 y\u0131l\u0131nda Pantene’i b\u00fcnyesine katmas\u0131yla, Pantene’in da\u011f\u0131t\u0131m\u0131 b\u00fcy\u00fck \u00e7apta geni\u015fliyor, Pantene sa\u00e7 bak\u0131m teknolojisi d\u00fcnyan\u0131n her yerindeki kad\u0131nlar\u0131na ula\u015f\u0131yor.
\n1990lar\u0131n ba\u015flar\u0131 | T\u00fcm D\u00fcnyada<\/p>\n

Pantene Avustralya, Yeni Zelanda, Orta ve Do\u011fu Avrupa, Orta Do\u011fu, Kuzey Afrika, Latin Amerika, Kore ve Japonya’da faaliyete ge\u00e7erek d\u00fcnyaya a\u00e7\u0131l\u0131yor. Geni\u015f yelpazeli sa\u00e7 bak\u0131m ve \u015fekillendirici \u00fcr\u00fcn teklifleri ve sa\u00e7 bak\u0131m\u0131 konusuna daha fazla odaklanmas\u0131, Pantene Pro-V\u00ae ‘nin, \u201cSa\u011fl\u0131ktan gelen g\u00fczellik,\u201d slogan\u0131n\u0131n d\u00fcnyan\u0131n her taraf\u0131nda bilinmesini sa\u011fl\u0131yor.
\n1995 | \u0130nanmak \u0130\u00e7in Bir Milyar Sebep<\/p>\n

Pantene milyar dolarl\u0131k bir marka oluyor.
\n1997 – 1998 | Modan\u0131n Zirvesi<\/p>\n

Pantene Golden Door Salon, Ford Models, Club Evian, Milan Moda Haftas\u0131, Vogue, Allure ve Cosmopolitan’\u0131n destekleriyle premium bir sa\u00e7 bak\u0131m markas\u0131 ve medyan\u0131n g\u00f6zdesi olmaya devam ediyor.
\n2000’den 2006’ya | \u0130stedi\u011finiz G\u00f6r\u00fcn\u00fcm\u00fc Elde Edin<\/p>\n

Pantene elde etmek istedi\u011finiz g\u00f6r\u00fcnt\u00fcy\u00fc sa\u011flayacak \u00fcr\u00fcnler yaparak sa\u00e7 bak\u0131m\u0131na olan yakla\u015f\u0131m\u0131n\u0131 k\u00f6kten de\u011fi\u015ftirerek devrim yarat\u0131yor. Sadece Amerika Birle\u015fik Devletlerinde 100’den fazla sa\u00e7 bak\u0131m \u00fcr\u00fcn\u00fc ve \u015fekillendirici \u00fcr\u00fcnle Pantene, sa\u00e7 bak\u0131m\u0131yla ilgili t\u00fcm ihtiya\u00e7lar\u0131n\u0131za \u00e7\u00f6z\u00fcm sunar!
\n2010 | Yap\u0131sal Devrim<\/p>\n

Y\u0131llar s\u00fcren kapsaml\u0131 ara\u015ft\u0131rma ve geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n ard\u0131ndan Pantene en kapsaml\u0131 ve \u00e7\u0131\u011f\u0131r a\u00e7an \u00fcr\u00fcn serisini piyasaya s\u00fcrer: sa\u00e7 yap\u0131n\u0131za g\u00f6re geli\u015ftirilmi\u015f ki\u015fisel \u00e7\u00f6z\u00fcmler. Siz sa\u00e7 tipinizi biliyorsan\u0131z, Pantene sizi istedi\u011finiz sa\u00e7a kavu\u015fturur.<\/p>\n\n\t\t