Kotex d\u00fcnyadaki bir \u00e7ok kad\u0131n\u0131n tercih etti\u011fi kad\u0131n pedlerinden biri. Kotex’in hikayesi olduk\u00e7a ilgin\u00e7…\u00a0I.D\u00fcnya Sava\u015f\u0131 s\u0131ras\u0131nda Avrupa topraklar\u0131nda pamuk \u00fcretimi azalm\u0131\u015ft\u0131. Topraklarda \u00fcretilen pamu\u011fun azalmas\u0131 b\u00fcy\u00fck krize yol a\u00e7t\u0131. Kimberly&Clark ara\u015ft\u0131rmac\u0131lar\u0131 bu kriz ortam\u0131nda pamuktan, yeni bir pamuk t\u00fcr\u00fc \u00fcretilebilece\u011fini ke\u015ffetti:Cellucotton. Pamuk dokusunun yeniden i\u015flenmesiyle elde edilen \u201ccellucotton\u201d hijyenik olarak da pamuktan \u00e7ok daha \u00fcst kalitedeydi. Kimberly&Clark ara\u015ft\u0131rmac\u0131lar\u0131 \u201cCellucotton\u201du i\u015fleyerek pamuktan be\u015f kat daha emici hale getirdi.<\/p>\n
Kimberly&Clark teknoloji ve \u00fcr\u00fcn geli\u015ftirme b\u00f6l\u00fcm ba\u015fkan\u0131 Ernst Mahler, bu ke\u015fif \u00fczerine Washington\u2019a giderek ABD\u2019li uzmanlar\u0131 \u201cCellucotton\u201dun sava\u015f alanlar\u0131ndaki yaral\u0131lara cerrahi m\u00fcdahalelerde kullan\u0131labilecek kadar hijyenik ve steril oldu\u011funa ikna etmeye \u00e7al\u0131\u015ft\u0131.<\/p>\n
Hem\u015fireler yenili\u011fi ke\u015ffetti!<\/p>\n
Mahler Washington\u2019daki sunumunda ba\u015far\u0131l\u0131 oldu. Kimberly&Clark\u2019\u0131n \u00fcretti\u011fi \u201ccellucotton\u201d pamuk krizini \u00e7\u00f6zebilecek b\u00fcy\u00fckl\u00fckte bir ke\u015fifti. Amerika Birle\u015fik Devletleri\u2019nin 1917\u2019de sava\u015fa girmesiyle birlikte Kimberly&Clark\u2019\u0131n \u00fcretti\u011fi pamuklar ilk olarak 380-500 metre y\u00fcksekte sava\u015fan K\u0131z\u0131lha\u00e7 askerlerinin giysilerinde vatka olarak kullan\u0131ld\u0131.Bu d\u00f6nemde K\u0131z\u0131lha\u00e7 hem\u015fireleri de ilk kez menst\u00fcrasyon d\u00f6nemlerinde bu yeni \u00fcr\u00fcn\u00fc g\u00fcn\u00fcm\u00fcz\u00fcn hijyenik pedleri gibi kullanmaktayd\u0131lar.<\/p>\n
\u0130nsanl\u0131k tarihi kitaplar\u0131na g\u00f6re bu d\u00f6nemde Amerikal\u0131 kad\u0131nlar kuma\u015f bezleri bebek bezi ve hijyenik ped yerine kullanmaktayd\u0131lar. 1918\u2019de sava\u015f\u0131n sona ermesiyle Kimberly&Clark zor bir d\u00f6neme girdi;K\u0131z\u0131lha\u00e7 ordusu sava\u015f bitti\u011finden art\u0131k bu yeni \u00fcr\u00fcne ihtiya\u00e7 duymamaktayd\u0131. Kimberly&Clark y\u00f6neticileri bu sorunu \u00e7\u00f6zebilmek ve h\u00fck\u00fcmetin deste\u011fini alabilmek i\u00e7in bu yeni hijyenik pamuk t\u00fcr\u00fcyle ilgili \u00e7al\u0131\u015fmalar\u0131n\u0131 ilerletti. Ve bu \u00fcr\u00fcn i\u00e7in yeni kullan\u0131m alanlar\u0131n\u0131 ara\u015ft\u0131rd\u0131.<\/p>\n
Hem\u015firelerin yeni \u00fcr\u00fcn i\u00e7in yaratt\u0131klar\u0131 yeni kullan\u0131m bi\u00e7imini g\u00f6zlemleyen Kimberly&Clark ara\u015ft\u0131rmac\u0131lar\u0131 bu yeni \u00fcr\u00fcn\u00fcn kad\u0131n\u0131n hayat\u0131n\u0131 menst\u00fcrasyon d\u00f6nemlerinde kolayla\u015ft\u0131raca\u011f\u0131na inand\u0131 ve bu \u00fcr\u00fcn\u00fc tan\u0131tacak reklam kampanyalar\u0131 yapmaya karar verdi.<\/p>\n
Kimberly&Clark ilk pamuksu hijyenik pedi tasarlad\u0131!<\/p>\n
\u0130ki y\u0131l s\u00fcren derin ara\u015ft\u0131rmalar sonucunda Kimberly&Clark ara\u015ft\u0131rmac\u0131lar\u0131 market incelemeleri ve t\u00fcketici deneyim analizleri yaparak cellucotton\u2019dan ilk pamuksu hijyenik kad\u0131n pedini \u00fcrettiler. Bu yeni \u00fcr\u00fcne:\u201cKotex\u201d ad\u0131n\u0131 verdiler. \u00d6zel olarak elde paketlenen Kotex b\u00f6ylece 1920\u2019de ilk defa pazardaki yerini ald\u0131.<\/p>\n
Kotex hijyenik kad\u0131n pedleri Kimberly&Clark\u2019\u0131n ilk h\u0131zl\u0131-t\u00fcketim \u00fcr\u00fcn\u00fcyd\u00fc.Bu \u00fcr\u00fcn ayn\u0131 zamanda Kimberly&Clark\u2019\u0131n devrimiydi. Pamuktan daha emici hijyenik pamuk(cellucotton) kullan\u0131larak tasarlanan ped 40 kattan olu\u015fuyordu.E\u015fsiz pamuksu dokusuyla kad\u0131nlara yumu\u015fakl\u0131k ve benzersiz koruma sa\u011fl\u0131yordu.<\/p>\n
12\u2019li mavi kutularda 60 cent\u2019e sat\u0131lan ped k\u0131sa s\u00fcrede kad\u0131nlar\u0131n ilgisini \u00e7ekti.<\/p>\n
Bariyerleri k\u0131r\u0131n!<\/p>\n
Art\u0131k Kotex\u2019ten \u00f6vg\u00fcyle bahsetme zaman\u0131!<\/p>\n
Kotex k\u0131sa s\u00fcrede d\u00f6nemin elit kesimi ba\u015fta olmak \u00fczere pek \u00e7ok kad\u0131n taraf\u0131ndan,kad\u0131n sa\u011fl\u0131\u011f\u0131na destek olan bir \u00fcr\u00fcn olarak g\u00f6r\u00fcld\u00fc. E\u015fsiz pamuksu dokusu ve benzersiz cellucotton hijyenik pamu\u011fuyla kad\u0131nlara menst\u00fcrasyon d\u00f6neminde ihtiya\u00e7lar\u0131 olan hassas korumay\u0131 sa\u011flad\u0131. H\u0131zl\u0131 emilim sa\u011flayan bu ped ayn\u0131 zamanda kad\u0131nlara en zor g\u00fcnlerinde de hareket \u00f6zg\u00fcrl\u00fc\u011f\u00fc sa\u011flad\u0131. Ayna kar\u015f\u0131s\u0131nda \u015f\u0131k,gen\u00e7 bir bayan\u0131n yer ald\u0131\u011f\u0131 Kotex reklam\u0131 d\u00f6neme damgas\u0131n\u0131 vurdu.Kotex\u2019in sa\u011flad\u0131\u011f\u0131 fayday\u0131 kad\u0131n\u0131n kendinden emin duru\u015fuyla anlatan ilan markan\u0131n benzersiz rahatl\u0131k ve e\u015fsiz koruma vaadlerini yans\u0131t\u0131yordu.<\/p>\n
Kotex markas\u0131n\u0131n olu\u015fumu,Amerikan t\u00fcketim \u00fcr\u00fcnleri tarihinin en ba\u015far\u0131l\u0131 marka olu\u015fum \u00f6yk\u00fclerinden biridir. Kotex hijyenik pedlerinin geli\u015ftirilmesinde her a\u015famada Kimberly&Clark ara\u015ft\u0131rmac\u0131lar\u0131 bilim adamlar\u0131yla birlikte \u00e7al\u0131\u015farak hijyen ve kad\u0131n sa\u011fl\u0131\u011f\u0131 \u00fczerine odaklanm\u0131\u015ft\u0131r.<\/p>\n
Kad\u0131nlar\u0131n neye ihtiyac\u0131 oldu\u011funu biliyoruz?<\/p>\n
Kimberly&Clark g\u00fcn\u00fcm\u00fczde de pamuksu yap\u0131da hijyenik ped \u00fcretiyor. \u00dcst\u00fcn teknoloji ve geli\u015fim enstit\u00fclerinde \u00fcretilen Kotex,\u00fcretiminin her a\u015famas\u0131nda doktorlar taraf\u0131ndan test ediliyor. Kad\u0131nlar\u0131n menst\u00fcrasyon d\u00f6nemlerinde ihtiyac\u0131 olan rahatl\u0131k,g\u00fcven ve koruma i\u00e7in ara\u015ft\u0131rmalar\u0131n\u0131 s\u00fcrd\u00fcren Kimberly&Clark, KOTEX ile rahatl\u0131k ve korumay\u0131 bir arada sunuyor.<\/p>\n\n\t\t