T\u00fcrkiye’nin en iyi markalar\u0131n\u0131n listesi yap\u0131ld\u0131. Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance, T\u00fcrkiye’nin en de\u011ferli markalar\u0131n\u0131 s\u0131ralad\u0131. T\u00fcrkiye’nin En De\u011ferli Markalar\u0131 ara\u015ft\u0131rmas\u0131n\u0131n sonucunda g\u00f6re bu sene 100 markan\u0131n toplam\u0131 34 milyar 383 milyon de\u011ferinde oldu\u011fu ve ge\u00e7en seneye k\u0131yasla y\u00fczde 15 y\u00fckselme g\u00f6sterdi\u011fi belirlendi.<\/p>\n

\u0130LK ON DE\u011e\u0130\u015eMED\u0130<\/p>\n

Turkey 100 tablosundaki markalar\u0131n toplam de\u011feri, bu seneki Global 500 tablosunun toplam marka de\u011ferinin y\u00fczde 4’\u00fcne e\u015fit geldi. Ara\u015ft\u0131rmada bu oran\u0131n er y\u0131l bu oran artmakta oldu\u011fu ve T\u00fcrk markalar\u0131n\u0131n gittik\u00e7e daha fazla de\u011fer kazand\u0131\u011f\u0131 belirtildi.
\n\u0130\u015eTE D\u00dcNYA \u00dcLKELER\u0130N\u0130N MARKA DE\u011eERLER\u0130<\/p>\n

Ge\u00e7en senenin en de\u011ferli 10 markas\u0131, bu sene de ilk 10’a girmeyi ba\u015fard\u0131. Fakat ilk 10 markan\u0131n s\u0131ralamas\u0131 ge\u00e7en seneye g\u00f6re de\u011fi\u015fiklik g\u00f6sterdi. Akbank 2,5 milyar dolar\u0131 a\u015fan de\u011feriyle T\u00fcrkiye’nin en de\u011ferli markas\u0131 olarak tespit edildi. Akbank, T\u00fcrk Telekom, \u0130\u015f Bankas\u0131, Garanti, Turkcell ve Yap\u0131 Kredi hem marka de\u011ferlerinde art\u0131\u015f, hem de s\u0131ralamalar\u0131nda y\u00fckseli\u015f g\u00f6sterdi.<\/p>\n

T\u00fcrk Havayollar\u0131 ve Ar\u00e7elik s\u0131ralamada d\u00fc\u015f\u00fc\u015f g\u00f6stermi\u015f olsalar da marka de\u011ferleri s\u0131ras\u0131yla y\u00fczde 15 ve y\u00fczde 14 oran\u0131nda artt\u0131.<\/p>\n

B\u0130M VE ANADOLU EFES MARKALARI D\u00dc\u015e\u00dc\u015e G\u00d6STERD\u0130<\/p>\n

Bu senenin tablosunun toplam de\u011feri en y\u00fcksek olan ilk alt\u0131 sekt\u00f6r s\u0131ras\u0131yla; Bankac\u0131l\u0131k 12 milyar 732 milyon, Telekom\u00fcnikasyon 4 milyar 210 milyon, Dayan\u0131kl\u0131 T\u00fcketim ve T\u00fcketici Elektroni\u011fi 2 milyar 774 milyon, Havayolu 2 milyar 434 milyon, ve G\u0131da\/Temel \u0130htiya\u00e7 Perakende 2 milyar 215 milyon dolar oldu.<\/p>\n

Global 500 listesinde d\u00fcnyadaki ilk alt\u0131 en de\u011ferli sekt\u00f6r; Teknoloji 736 milyar 161 milyon, Bankac\u0131l\u0131k 643 milyar 810 milyon, Telekom\u00fcnikasyon 489 milyar 732 milyon, Perakende 396 milyar 433 milyon, Otomotiv 284 milyar 857 milyon ve son olarak Sigorta 224 milyar 743 milyon de\u011ferinde oldu.<\/p>\n

DE\u011eER ODAKLI G\u0130R\u0130\u015e\u0130MC\u0130L\u0130\u011eE GE\u00c7\u0130\u015e \u00d6NEML\u0130<\/p>\n

Ara\u015ft\u0131rmada teknoloji ile ilgili vurgu yap\u0131larak, “Teknoloji sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye’de geli\u015fmesi gereken bir sekt\u00f6r oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir. \u00dclke ekonomisine kataca\u011f\u0131 de\u011fer fazla olup, di\u011fer sekt\u00f6rlerin geli\u015fimine de yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Turkey 100 listesinde yer alm\u0131yor olsalar da yemeksepeti.com, Bitaksi, Pozitron, Musion T\u00fcrkiye gibi giri\u015fimci teknoloji \u015firketleri de ba\u015far\u0131ya ula\u015fmaktad\u0131r.<\/p>\n

Bu \u015firketlerin ba\u015far\u0131ya ula\u015fabilmesi i\u00e7in yat\u0131r\u0131mc\u0131lar\u0131n, kar odakl\u0131 giri\u015fimcilikten, de\u011fer odakl\u0131 giri\u015fimcili\u011fe ge\u00e7i\u015f yapmalar\u0131 gerekmektedir” denildi.<\/p>\n

\u0130\u015fte T\u00fcrkiye’nin en de\u011ferli 100 markas\u0131:<\/p>\n

1 AKBANK
\n2 T\u00dcRK TELEKOM
\n3 \u0130\u015e BANKASI
\n4 T\u00dcRK HAVA YOLLARI
\n5 GARANT\u0130
\n6 AR\u00c7EL\u0130K
\n7 TURKCELL
\n8 YAPI KRED\u0130
\n9 B\u0130M
\n10 ANADOLU EFES
\n11 Z\u0130RAAT BANKASI
\n12 HALKBANK
\n13 OMV PETROL OF\u0130S\u0130
\n14 \u00dcLKER B\u0130SK\u00dcV\u0130
\n15 VAKIFBANK
\n16 ENKA
\n17 \u015e\u0130\u015eE CAM
\n18 M\u0130GROS
\n19 FORD OTOSAN
\n20 F\u0130NANSBANK
\n21 VESTEL
\n22 BSH
\n23 DEN\u0130ZBANK
\n24 PINAR
\n25 OPET
\n26 TEB
\n27 DO\u011eU\u015e OTOMOT\u0130V
\n28 AYGAZ
\n29 KOTON
\n30 GALATASARAY
\n31 PEGASUS
\n32 TEKNOSA
\n33 T\u00dcRK TRAKT\u00d6R
\n34 TAV
\n35 ANADOLU S\u0130GORTA
\n36 T\u00dcRK TUBORG
\n37 ALBARAKA T\u00dcRK
\n38 ACIBADEM
\n39 BANV\u0130T
\n40 BR\u0130SA
\n41 TESCO K\u0130PA
\n42 AK S\u0130GORTA
\n43 \u015eEKERBANK
\n44 KARSAN
\n45 KESK\u0130NO\u011eLU
\n46 FENERBAH\u00c7E
\n47 ASELSAN
\n48 BANK ASYA
\n49 KO\u00c7TA\u015e
\n50 DO & CO
\n51 KENT GIDA
\n52 PA\u015eABAH\u00c7E
\n53 B\u0130MEKS
\n54 YAPI KRED\u0130 S\u0130GORTA
\n55 EMLAK KONUT GYO
\n56 H\u00dcRR\u0130YET
\n57 K\u0130LER
\n58 CARREFOURSA
\n59 BE\u015e\u0130KTA\u015e
\n60 \u0130NDEKS
\n61 ODEON TUR\u0130ZM
\n62 BOYNER
\n63 OTOKAR
\n64 TAT
\n65 GOODYEAR
\n66 ECZACIBA\u015eI YAPI
\n67 SINA\u0130 KALKINMA
\n68 HALK S\u0130GORTA
\n69 BOSSA
\n70 TOFA\u015e
\n71 DO\u011eTA\u015e KELEBEK
\n72 ALTERNAT\u0130F BANK
\n73 ANADOLU \u0130SUZU
\n74 ATLAS GLOBAL
\n75 KALE SERAM\u0130K
\n76 \u00c7EL\u0130K MOTOR
\n77 VAKKO
\n78 KEREV\u0130TA\u015e
\n79 NETA\u015e
\n80 PETLAS
\n81 G\u00dcNE\u015e S\u0130GORTA
\n82 \u0130NC\u0130 AK\u00dc
\n83 S\u0130NPA\u015e GYO
\n84 \u00c7ELEB\u0130 HAVA SERV\u0130S\u0130
\n85 DYO
\n86 TRABZONSPOR
\n87 BORSA \u0130STANBUL
\n88 ADEL KALEM
\n89 OMSAN
\n90 ECZACIBA\u015eI \u0130LA\u00c7
\n91 REYSA\u015e
\n92 ATASAY
\n93 LOGO YAZILIM
\n94 \u0130ZOCAM
\n95 TUKA\u015e
\n96 PAKPEN
\n97 TEKST\u0130LBANK
\n98 ADOPEN
\n99 DEM\u0130R D\u00d6K\u00dcM
\n100 EGE SERAM\u0130K<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye’nin…<\/p>\n","protected":false},"author":1,"featured_media":4812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1622],"tags":[1373,2386,2370,1717,1592],"_links":{"self":[{"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/posts\/4809"}],"collection":[{"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/comments?post=4809"}],"version-history":[{"count":0,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/posts\/4809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/media\/4812"}],"wp:attachment":[{"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/media?parent=4809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/categories?post=4809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coolkadin.com\/wp-json\/wp\/v2\/tags?post=4809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}