Nike,, New York merkezli Lauren Sherman’\u0131 \u00fcst d\u00fczey y\u00f6netmen olarak g\u00f6revlendirdi.<\/p>\n
Marka b\u00fcy\u00fcmesi i\u015fi i\u00e7in eski pazarlama m\u00fcd\u00fcr\u00fc olan Red Antler bu hafta yeni rol ald\u0131.\u00a0Nike.com, uygulamas\u0131, \u00e7al\u0131\u015fan ve e\u011fitim kul\u00fcpleri ve SNKRS gibi \u00e7evrimi\u00e7i varl\u0131klar\u0131 boyunca spor giyim markas\u0131n\u0131n dijital pazarlamas\u0131n\u0131 y\u00f6netecek.<\/p>\n
Sherman, Brooklyn’de Red Antler’da bir y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir ge\u00e7irdi ve Casper, Diageo, Brandless ve Birchbox gibi markalar\u0131n \u00f6nde gelen pazarlama \u00e7abalar\u0131ndan sorumluydu.<\/p>\n
Kariyerine b\u00f6lgesel pazarlama alan\u0131nda ZipCar ile ba\u015flayan Sherman, San Francisco’daki TaskRabbit’e ta\u015f\u0131nd\u0131 ve burada 19 \u015fehir ve \u0130ngiltere’deki Londra’ya a\u00e7\u0131ld\u0131.\u00a0Daha sonra iki y\u0131ldan fazla bir s\u00fcredir pazarlama \u015fefi olarak Shyp’te hizmet ald\u0131 ve i\u015fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde b\u00fcy\u00fctt\u00fc.<\/p>\n
Instagram\u00a0 hareketinde duyuran Sherman \u015f\u00f6yle dedi: \u201cBu ikonik organizasyonun bir par\u00e7as\u0131 olmaktan ve sporu te\u015fvik eden ve sporcular\u0131 destekleyen i\u015fleri yapmaktan heyecan duyuyorum.\u201d<\/p>\n
Nike ayr\u0131ca, son zamanlarda Michelle Goad’\u0131, konu\u015fmac\u0131 ticarete dayal\u0131 geli\u015fen perakende sat\u0131\u015f hizmeti ili\u015fki program\u0131 Nike 1: 1’in k\u0131demli direkt\u00f6r\u00fcne ekledi.\u00a0Nike perakende seviyesinde pilotluk yapm\u0131\u015f olan Nike Expand on Demand program\u0131n\u0131 y\u00fcr\u00fctecek.<\/p>\n
Beaverton, Oregon merkezli markan\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnden \u00f6nce Goad, yapay zeka, chatbot teknolojisi ve bilgilendirici stilistleri bir araya getiren ki\u015fisel bir al\u0131\u015fveri\u015f kurulu\u015fu olan PS Dept’\u0131n kurucu orta\u011f\u0131 ve kurucu orta\u011f\u0131yd\u0131.\u00a0PS Dept’tan \u00f6nce, Marc Jacobs’ta y\u00f6netici olarak g\u00f6rev ald\u0131, Barneys New York i\u00e7in ayakkab\u0131 sat\u0131n alma ekibinde \u00e7al\u0131\u015ft\u0131 ve Donna Karan Home’un tasar\u0131mc\u0131s\u0131yd\u0131.<\/p>\n
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